Scott McKinley is the founder and CEO of Truthset, a data intelligence company focused exclusively on validating the accuracy of consumer data. Scott has over 20 years of experience in data, analytics, and technology serving the marketing, retail, and media industries, and he saw a need to help brands build trust in data and improve the performance of any data-driven decision. Watch his presentation to learn how Verisk Marketing Solutions is leaning into Truthset’s leading level accuracy of data.