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V!A Philly 2022 PM Joann Wolferman, Nielsen

Joann Wolferman is Vice President of Strategic Partnerships at Nielsen, a global leader in audience measurement, data and analytics to provide comprehensive and complete measurement that can tie audiences to outcomes and can be used in every step of the marketing funnel. Hear from Joann about how Nielsen is doing this with the company's evolutionary next step in cross-platform measurement, Nielsen One, and the data that powers this new and exciting initiative.