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View this V!A Philadelphia 2022 Session On Demand
Led by Verisk Marketing Solution’s Chief Marketing Officer, Zora Senat, this panel discussion examined present and future-state trends in 1:1 marketing and digital advertising. Hear from a powerhouse group of marketing leaders, including — Melissa Hendricks, Chief Marketing Officer at Verisk; Rich Smith, Chief Marketing Officer at PenFed Credit Union; and Laura Zimmerman, EVP, Chief Marketing Officer at Fidelity Life Association and eFinancial — as they address the complexity of the current climate in mortgage banking and insurance, as well as the complexity of their own organizations as they work to develop innovative ways to connect with the right customer in the right place at the right time.