Mike Eshelman is the CMO, SVP of Mr. Cooper, the largest non-bank servicer of home loans in the U.S., with an almost $800 billion dollar servicing portfolio and serving over four million customers today. Mike is joined by Kevin Benner, Director of Business Development at SDP Solutions, where he and his team consult with companies of all sizes to assess gaps in their lead acquisition and management strategies and implement designs to optimize lead programs. Companies are leveraging data to make better engagement decisions, but it’s important to know how to make that data work for you. In this presentation, hear about how to implement effective strategies to work leads as consumer demand changes and what marketers can be doing to ensure they’re executing on those strategies.