Deidre Watts serves as Head of Customer Acquisition and Insights at OnStar Insurance, the auto insurance brand under General Motors (GM) that provides custom car insurance coverage plans that are intelligent, easy, and personal. Deidre brings 20+ years of experience transforming companies through marketing, analytics and brand positioning. Watch her presentation to learn how OnStar is integrating insurance into the vehicle ownership lifecycle and what businesses can do to build an event driven marketing technology product.