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V!A Philadelphia 2022 - Opening Session

Digital marketers came together at this year’s summit with a singular goal: innovate the marketing space through unique applications of data and technology. Many markets are going through considerable amounts of change and we’re faced with more considerations than ever: new market entrants, new business models, and increasing pressures on consumers and business stakeholders for more comprehensive privacy legislation.

Matt Lohman, Managing Director for Verisk Marketing Solutions, and Eli Schwarz, Chief Strategy Officer for Verisk Marketing Solutions, got V!A’s main event started by sharing perspective on industry trends, insights into consumer behaviors, and how the data landscape is evolving.