Journey Summit Panel Session - Tools & Strategies to Enhance First-Party Data

Working with a data intelligence organization can help you safely and securely create more value from first-party data. In this session, panelists will discuss ways to better understand consumer behavior and tap into behavioral data to power marketing.

Objectives:

• Discuss ways to enhance first-party data to learn more about consumer behavior
• Identify ways to engage consumers at the right time, with a relevant message, while always respecting consumer privacy