Our customers are the biggest influencers of our product development and have helped us define the market problems they want to solve most. Based on feedback from brands and publishers, together we identified that we were in a unique position to unlock value, creating a win-win-win for brands, publishers, and consumers. This dialogue with customers combined with our position as an independent, platform agnostic, technology led to the creation of Jornaya’s Data Partner Program.
Second, we are helping all organizations we work with to Activate the Right Dataset. It’s no secret that your data is a powerful source of competitive advantage. Using predictive datasets can help your organization acquire, retain, and grow your customer base. Ultimately, it’s about activating the right data at the right time to best engage with consumers throughout their shopping journey. Done right you will see a better consumer experience, which ultimately increases your conversion rates as well as brand reputation. The Jornaya Activate platform allows marketers to connect to Jornaya’s network of behavioral data to monitor for new in-market activity and early clients are seeing a very powerful impact: By leveraging this unique data set our partners are connecting with their customers and prospects throughout the shopping journey in a far more meaningful way, ultimately driving better outcomes for their business and the consumer. The goal is simple: help marketers put the right message in front of the right consumer at the right time and by doing so, creating value for brands, publishers, and consumers.
The Data Partner Program provides publisher partners with a unique opportunity to unlock meaningful value from their data all while driving more value for the consumer in the process. Ultimately, it’s about activating the right data at the right time to best engage with consumers. Whether you’re a publisher or brand, Jornaya’s purpose is the same: To help both our customers and publishers drive the best possible consumer experience through better data and insights.
Dan Shapiro is Vice President, Publishers, Jornaya