Journey Summit - The Privacy Brand Imperative: How to Build Trust and Brand Loyalty Through Branding Consumer Privacy

87% of consumers will take their business elsewhere if they don’t trust a company is handling their data responsibly. This session with branding experts  will empower you with strategies to make privacy a part of your brand in the minds of your consumers. Learn ways to structure your marketing strategies to prioritize consumer privacy to not only build trust with the consumer but to protect your brand.

Objectives:

• Discuss Google’s announcement on third-party cookies and the advancement of privacy friendly marketing techniques
• Identify the critical steps to protect your brand in the event of a privacy breach
• Outline how to make privacy part of your brand platform and characteristics