Jornaya Drives Growth at PolicyBind
Below is an excerpt of Jornaya Drives PolicyBind Growth that ran in DestinationCRM.
PolicyBind is a Miami-based insurance network that uses its customer acquisition channels to help insurance agents grow their book of business faster while keeping marketing costs in check.
For PolicyBind, Jornaya's LeadiD enables full traceability of the websites or channels where prospects or customers began their searches, their current policy journeys and whether those journeys ended in an application submission, and at which point the application was submitted. These details enable PolicyBind to know which parts of its marketing efforts are most effective and which areas might need a little tweaking.
Since employing Jornaya's LeadiD, PolicyBind has seen the following results:
- Average time to prove compliance was reduced by up to three weeks
- Reduced TCPA disputes by 300 percent
- Reduced the workload by 40 percent in tracking leads and results for advertising and publishing partners