Verisk Aims for Dominance With Life Shopper - Tracking Platform

Below is an excerpt of Verisk Aims for Dominance With Life Shopper - Tracking Platform that ran in Life Annuity Specialist. Jornaya Head of Insurance Jeff Piotrowski is quoted in the article. The article is behind a paywall but you can sign up for a free trial.  

Verisk Analytics is wagering that a recent acquisition will help it become the technology giant that insurers can’t live without.

The company it bought, Jornaya, markets technology that resides on more than 55,000 price comparison-shopping websites for life insurance products. It gathers data that can help life insurers learn a lot more about people shopping online for life insurance — and target them for a sales pitch while the iron is hot.

Acquiring Jornaya was “masterful” for Verisk, giving it another critical piece in the insurance technology supply chain, said Forrester principal analyst Ellen Carney. Publicly traded Verisk is already an immense company, valued at more than Athene Holding and Principal Financial combined.

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