Throughout the COVID-19 pandemic, customers’ buying behaviors have taken a turn towards technology. What does the landscape of the insurance industry look like in 2022?
Jornaya’s insurance market leader, Jeff Piotrowski was recently interviewed by Insurance Business America, and he explains how:
- Online shopping activity for auto insurance has more than doubled
- The housing marketing boom, premium giveback programs and steep discounts have contributed to sharp growth in the use of insurance comparison shopping sites
- Carriers are getting smarter about logging these shopping activities and generating marketing that is not only timely, but also relevant to what the consumer is actually shopping for