Managing Your Pipeline Should Be a Priority

Data can help identify the best leads and the most likely loans to close. Read about enhancing first-party data, leveraging consumer behavioral data, and being the first to engage.

Shortening the Conversion Cycle

The pathway to faster sales and high return on marketing investment is tied to effectively leveraging behavioral data.

How Hashed Data Protects Consumer Privacy

In today’s data-driven world, a goal for marketers should be to choose tools that help them to prioritize privacy

The Rough Road Ahead for the Mortgage Industry

The mortgage industry is now overstaffed and the overhead is hurting lenders' bottom lines.

Predicted for H2: Signs of a Housing Bubble, Non-Agency Lending Growth

How lenders can set themselves up for success in the second half is by gaining a clear picture of the consumer and where they're at in their shopping journey.

Verisk Aims for Dominance With Life Shopper - Tracking Platform

Verisk Analytics is wagering that its recent acquisition of Jornaya will help it become the technology giant that insurers can’t live without.

The Death of the Cookie Doesn’t Mean a Return to Old Ways of Marketing

Gaining a clear view of the consumer’s level of intent at a certain moment and engaging with them accordingly is what makes or breaks a brand’s ability to convert prospects into customers.

Lead Quality and Compliance in Insurance

Buying leads from comparison shopping websites, also known as lead sellers, aggregators, or lead generators — brings distinct competitive advantages.

New Ways to Save on Car Insurance in 2021, From Shopping Tools to Special Discounts

With a surge in online shopping — Americans made 44% more purchases on the internet last year than in 2019 — car insurers are enhancing their digital shopping tools and new sites are launching.

Interest in Homebuying Grew in January

Research by Jornaya found the search for homes nearly doubling early in the new year.

Say Goodbye to Personas: Adapting Your Marketing Strategy for Today’s Consumer

Companies are delivering personalized experiences with more robust customer data – intelligent data that provides a broad view of shopping behavior.

How to Market in 2021: Aligning Strategy with Changing Consumer Behavior

Data Intelligence Organizations improve customer experience and revenue

Eli Schwarz, Vice President of Data Strategy & Partnerships at Jornaya, in an exclusive interview to Enterprise Talk discusses the following: 1) How marketers are enriching their 1st party...

Pandemic, Privacy and the CX: What to prioritize in 2021

Verisk to Acquire Behavioral Data and Intelligence Leader Jornaya

JERSEY CITY, N.J., December 15, 2020 — Verisk (Nasdaq:VRSK), a leading data analytics provider, announced today it has entered into an agreement to acquire Jornaya, a leading provider of consumer...

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

MarTech Series’ Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements. Jornaya’s Activate 3.0 is highlighted here....

Jornaya Upgrades Its Behavioral Data Tool

This story originally ran in MediaPost’s Email Marketing Daily. Read the full article here. Behavioral data firm Jornaya has updated its Activate tool and is now offering it under the name...

Jornaya Releases Activate 3.0: The Next Generation of Consumer Behavioral Data & Insights

CONSHOHOCKEN, Pa., Nov. 18, 2020 /PRNewswire/ — Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, today...

Jornaya Welcomes Ally, JD Power, Discover, US Bank, Equifax, TransUnion, and More to the Virtual Stage

CONSHOHOCKEN, Pa., Nov. 12, 2020 /PRNewswire/ — Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, is proud...