Lead Quality and Compliance in Insurance

Buying leads from comparison shopping websites, also known as lead sellers, aggregators, or lead generators — brings distinct competitive advantages.

New Ways to Save on Car Insurance in 2021, From Shopping Tools to Special Discounts

With a surge in online shopping — Americans made 44% more purchases on the internet last year than in 2019 — car insurers are enhancing their digital shopping tools and new sites are launching.

Interest in Homebuying Grew in January

Research by Jornaya found the search for homes nearly doubling early in the new year.

Say Goodbye to Personas: Adapting Your Marketing Strategy for Today’s Consumer

Companies are delivering personalized experiences with more robust customer data – intelligent data that provides a broad view of shopping behavior.

How to Market in 2021: Aligning Strategy with Changing Consumer Behavior

Data Intelligence Organizations improve customer experience and revenue

Eli Schwarz, Vice President of Data Strategy & Partnerships at Jornaya, in an exclusive interview to Enterprise Talk discusses the following: 1) How marketers are enriching their 1st party...

Pandemic, Privacy and the CX: What to prioritize in 2021

Verisk to Acquire Behavioral Data and Intelligence Leader Jornaya

JERSEY CITY, N.J., December 15, 2020 — Verisk (Nasdaq:VRSK), a leading data analytics provider, announced today it has entered into an agreement to acquire Jornaya, a leading provider of consumer...

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

MarTech Series’ Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements. Jornaya’s Activate 3.0 is highlighted here....

Jornaya Upgrades Its Behavioral Data Tool

This story originally ran in MediaPost’s Email Marketing Daily. Read the full article here. Behavioral data firm Jornaya has updated its Activate tool and is now offering it under the name...

Jornaya Releases Activate 3.0: The Next Generation of Consumer Behavioral Data & Insights

CONSHOHOCKEN, Pa., Nov. 18, 2020 /PRNewswire/ — Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, today...

Jornaya Welcomes Ally, JD Power, Discover, US Bank, Equifax, TransUnion, and More to the Virtual Stage

CONSHOHOCKEN, Pa., Nov. 12, 2020 /PRNewswire/ — Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, is proud...

(Re)Capture the Flag: Mortgage Edition

This story originally appeared in the November edition of MReport. Access the full article here. Many of us played Capture the Flag as kids. For those of you who are unfamiliar with the game,...

Jornaya and Retreaver Launch Real-Time TCPA Compliance Validation On Inbound Calls

CONSHOHOCKEN, Pa., Oct. 21, 2020 /PRNewswire/ — Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, announced...

Jornaya Honored With Society of Insurance Research 2020 President’s Organization Award

CONSHOHOCKEN, Pa., Oct. 15, 2020 /PRNewswire/ — Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, was...

COVID-19 Quarantine Boosts Online Car Insurance Shopping

Marketing and rebates helped drive more consumers to comparison shop for car insurance, said Kevin Leslie, Insurance Strategic Marketing Officer, Equifax, and Jaimie Pickles, GM of Insurance,...

Using Behavioral Data to Drive Better Customer Experiences

Growth and competition in the digital landscape has caused many marketers to bury their consumers in ill-timed messages, inundating them with potentially unwanted information and unneeded choices....

The Power of When: Reaching the Right Consumer at the Right Time

The key element in marketing is when, especially now. Send the wrong message at the wrong time and your marketing efforts are useless. Worse, an ill-timed offer could mean losing that...

Ways to Take Consumer Privacy Seriously in the Time of COVID

Consumer Privacy is more important than ever before. In fact, most consumers (87%) will take their business elsewhere if they feel a company isn’t handling their data responsibly. Consumer...