Understanding the Insurance Consumer Journey: Auto, Life & Health
Virtually all insurance shoppers start online. While many still ultimately purchase offline, we learn more every day about how consumers’ online activities impact their buying decisions. Understanding online behavior is becoming increasingly important as insurers push to reach more of the right prospects at the right time and create a unique brand experience.
To better understand how data is providing a competitive advantage for insurance carriers, we took a closer look at the consumer journey in auto, home, and health. As witness to the majority of third-party insurance lead events, both industry trends and lead level intelligence, our data provides a view of the consumer that can’t be found anywhere else.
Download our research on the insurance consumer journey and learn why it is important to master this data for your own unique strategies.