Managing Your Pipeline Should Be a Priority

Data can help identify the best leads and the most likely loans to close. Read about enhancing first-party data, leveraging consumer behavioral data, and being the first to engage.

The Rough Road Ahead for the Mortgage Industry

The mortgage industry is now overstaffed and the overhead is hurting lenders' bottom lines.

Predicted for H2: Signs of a Housing Bubble, Non-Agency Lending Growth

How lenders can set themselves up for success in the second half is by gaining a clear picture of the consumer and where they're at in their shopping journey.

Why Marketers + Marketing Technology Companies Care About Consumer Privacy

As consumer try make sense of rising attention being paid to privacy, we'd like to dispel a few myths and share perspective on how our clients work with us to honor privacy

How Big Data is Driving Big Retention in Mortgage

New data sets exist today to enable better identification and personalization of engagements, which didn’t exist previously and that is giving the competitive edge to the first movers.

Interest in Homebuying Grew in January

Research by Jornaya found the search for homes nearly doubling early in the new year.

The Power of Machine Learning to Accelerate Mortgage Lead Conversion

Hear how to use AI to identify and leverage the unique skills of your people to maximize productivity and drive better performance in your mortgage lead conversions. Join Mike Eshelman, CMB, Head...

The Evolution of Mortgage Lead Generation w/ Matt Tillman, President of RateMarketplace

Join Jornaya’s Head of Consumer Finance as he talks with Matt Tillman, President of RateMarketplace, about the changes in mortgage lead generation—from the inception of the Internet to...

Start the New Year Right With an Improved Customer Engagement Strategy

2018 was a tumultuous year for mortgage lenders and 2019 planning meetings were filled with more questions than answers for many lenders. It’s simply a tough time in mortgage and, unfortunately,...

Direct Mail: The Secret Weapon w/ Steve Godwin

Direct mail works when you know how to work it. It takes a partner who is able to build a sophisticated model that targets the right consumers at the right time, says President at Analytic...

2020 HW Tech100 Mortgage winner: Jornaya

Technology & The Human Element: Creating Better Consumer Experiences in Mortgage w/ guest Grant Moon

AI, chatbots, and mobile apps are rapidly changing how consumers of all ages approach the homebuying process. These advances are also creating better customer experience in the changing mortgage...

Data Reveals Changing Borrower Behavior

The full article appeared in the September issue of Scotsman Guide. As the COVID-19 pandemic forced mortgage professionals to work remotely and operate differently than they’re used to,...

Lead and Loan Management During Coronavirus w/ guest Scott Payne

It’s a crazy time in the mortgage industry. Because of COVID-19, much of the country is under a quarantine but lenders can’t stop in their tracks. Join Jornaya's Head of Consumer Finance Mike...