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Start the New Year Right With an Improved Customer Engagement Strategy

2018 was a tumultuous year for mortgage lenders and 2019 planning meetings were filled with more questions than answers for many lenders. It’s simply a tough time in mortgage and, unfortunately, it doesn’t look like it will get easier in the near future. Lenders who are behind the technology curve or who are trying to make the transition from refinance focused to the home purchase business will especially face strong headwinds as their competition makes it easier for customers, as well as their staff, to complete the mortgage process. Read through Mike Eshelman’s latest piece in National Mortgage Professional magazine.