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The Benefits of Switching From Lead Gen to Customer Gen

Jaimie Pickles, GM of Insurance at Jornaya, writes about the benefits of switching from lead gen to customer gen in this Property Casualty 360 article

Changing from lead gen to customer gen is a game-changer for insurers. Rather than focusing on singular points of contact with customers that may or may not continue through your sales funnel, customer generation brings back the human element. By building detailed pictures of behavioral, real-time data from first- and third-party sources, your business will be more likely to create a meaningful interaction with a potential customer. 

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