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Lead Nurturing Is the New Industry Mantra

Over the last seven years, Loan Depot and Quicken Loans have gained substantial market share due, in part, to their ability to respond to customer inquiries within seconds. In fact, those nonbank lenders have grown to a point where they now fund a significant slice of the mortgage market.

Speed-to-contact efficiency is proven to directly affect conversion rates and profitability. Mike Eshelman, Head of Consumer Finance at Jornaya shares insights on lead nurturing in the December issue of Scotsman Guide.