Verisk Marketing Solutions Announces the Launch of Innovative Real-Time Decisions Suite
You frequently have just seconds to decide how best to engage a consumer. Having access to the right data in real-time allows you to optimize inbound interactions, maximize ROI, and develop relationships that matter.
When purchasing leads, buyers often lack critical insights into lead quality and compliance. Similarly, marketers fielding inbound inquiries don’t always know which prospects have the greatest potential for conversion—or how to personalize these engagements for greater ROI.
Fractional identity markers and static demographics paint a partial picture of the consumers that data-driven marketers care about. By augmenting this information with real-time insights and additional profile attributes, marketers can instantly make better informed lead purchase and consumer engagement decisions.
Inform Your Real-Time Decisions
Introducing Real-Time Decisions, an innovative new product line from Verisk Marketing Solutions delivers critical information to help marketers instantly take the right action for consumers and leads.
The Real-Time Decisions product line launches with five configurable features:
Identity Scoring: Verifies the quality of contact data by scoring the accuracy of the identity submitted by the consumer on first-party web forms and other channels.
Identity Completion: Transforms a single, fractional input, like a phone number, into a complete identity profile to enable personalized, real-time call routing and improve customer conversions.
Attribute Enrichment: Provides insight into demographics, property ownership, financial characteristics, interests, and more.
Lead Intelligence: Provides unique transparency into the origin and history of purchased leads, including characteristics that point to lead quality and conversion potential.
Guardian: Verifies TCPA consent in advance of calling and obtains visual proof from the original web form in the event of a complaint.
“We’re building and delivering on the vision we laid out by using combined assets from Jornaya and Infutor to create a new solution that solves challenges around real-time inbound interactions.”
- John Park, Senior Product Manager for Real-Time Decisions, Verisk Marketing Solutions
Instant Insights for Personalized + Timely Consumer Engagement
This suite of real-time solutions allows marketers to:
Understand characteristics of the lead and behavior of the consumer
Validate the identity and contact data of the person behind the lead and/or engagement
Access attributes of the consumer – such as homeownership, vehicle ownership, financial characteristics, and more – that could impact lead quality, profitability, or personalization decisions
Meet Your Real-Time Data Partner
Verisk Marketing Solutions is a consumer data and insights unit of Verisk (Nasdaq: VRSK) that specializes in helping marketers, platforms, and lead buyers maintain a real-time view of their consumers’ profiles and behaviors as they change over time. We power personalized interactions to engage consumers with the right message at the right time. With our Real-Time Decisions API offering, you can instantly learn more about any consumer that approaches your business and take the right course of action within seconds.
The features we deliver through Real-Time Decisions products are powered by the unique data asset ecosystem that Verisk Marketing Solutions has built through the acquisition and integration of Jornaya and Infutor. Jornaya’s partner network of over 55,000 comparison shopping sites combined with Infutor’s proprietary identity graph creates an unparalleled ability to deliver the three key components of personalization – Who, What, and When – across all marketing channels.
Bringing this information into a single outlet makes it easier than ever to manage consumer consent, mitigate compliance risk, and improve the efficacy and profitability of marketing efforts.
Learn more about Real-Time Decisions here. Our talented team of product experts are here to answer your questions and show you what's next — let's connect.