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April 4, 2024
How do you define data accuracy in your customer segmentation strategy? What makes personalization truly work? How do you remain...
March 27, 2024
You have probably heard by now: The FCC has placed stricter TCPA rules on explicit consent. Marketers must now provide...
February 15, 2024
“The marketing industry is undergoing a significant transformation, driven by changing consumer expectations and the increasing scrutiny of...
February 6, 2024
“In many cases, identities are unknown or only partially known when filling out a form or calling into a call...
January 11, 2024
Your 1st party data made better: The difference-maker for profitability and personalization. It’s a hard pill to swallow: you may...
December 13, 2023
Valuable consumer data was in short supply at the Big Ten Conference before Nate Schrader joined as Senior Vice President...
December 13, 2023
Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...
December 13, 2023
Just how much value does consumer data bring to the U.S. economy? What might the future of advertising look like...
November 14, 2023
The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but...
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