We are excited to host this year’s V!A summit in Philadelphia – the City of Brotherly Love and the birthplace of our nation! Philadelphia is a city of community, collaboration, and progress, and V!A Philadelphia 2022 is no exception. V!A brings together the top minds and movers in marketing and lead generation, obsessed with consumer behavior, experience, identity, and privacy each year to create the industry’s premier thought leadership event.
On May 16th and 17th, join us for a summit powered by networking, thought leadership, and disruptive thinking. Panel and presenter topics include:
- Better Together: A Partnership in Data + CX
- Behavioral + Journey-Based Marketing
- Lead Acquisition + Optimization
- Privacy, Preference + Permission-Based Marketing
- First-Party Data Enhancement
- Honoring The Consumer
We're also thrilled to host our Keynote Speaker for V!A Philadelphia 2022, Charlene Li! Named by Fast Company as one of the most creative people in business, Charlene Li is an expert on digital transformation and disruptive leadership, and the author of six books, including her latest, The Disruption Mindset. She is the Founder and Senior Fellow at Altimeter and a graduate of Harvard College and Harvard Business School.
Change is challenging, and bold changes demand bold leadership. What can implementing disruptive leadership practices do for your organization, and for you on a personal level, as we navigate the ever-changing landscape of our industry? Charlene will provide answers to these questions and more during her Keynote address at V!A Philly 2022.
Here’s the big picture – V!A Philly 2022 will drive collaboration in:
- Gaining a better understanding of consumer behavior
- Honoring and protecting consumer privacy
- Creating exceptional experiences throughout the consumer lifecycle
- Promoting transparency and trust within lead generation
Take a look at our agenda to get a sense of what you will encounter at the Barnes Foundation this May, and if you plan on coming out early, check out your accommodation options and best places to see while in the nation’s first World Heritage City here.
V!A is the evolution of Jornaya’s Journey Summit, and the joining of forces between Jornaya, Infutor, and Contact State to become Verisk Marketing Solutions. Together we will continue to bring you industry-leading thought leadership, data, technology, and people—all aimed at helping you improve the reach, timing, relevance, and compliance of every consumer engagement.