How COVID is Helping Marketers Prioritize Consumer Privacy
It’s no secret social distancing has people spending more time streaming, gaming, and online shopping. In fact, more than a third of consumers say they expect to spend more on online marketplaces because of COVID-19.
In this article published on ClickZ, Ross Shanken, Founder & CEO of Jornaya, examines current and future data privacy regulations.
- More consumers are spending time online during the pandemic, increasing shopping activity, and subsequently their online data presence.
- Data privacy is becoming increasingly important to consumers, playing a big role in a positive customer experience.
- Privacy regulations are becoming more convoluted due to external forces like state-by-state policies and COVID-19.
- Marketers must proactively integrate consumer privacy into their data practices to maintain customer trust.