LIDMA 2021 Conference & Business Showcase | October 17-20, 2021

Join Jornaya at the19th Annual LIDMA Conference & Showcase to be held October 17-20, 2021 at the Brown Palace Hotel & Spa in Denver, CO.

Medicare Supplement Insurance Industry Summit | September 8-10, 2021

Join Jornaya at the Medicare Supplement Insurance Industry Summit on September 8-10, 2021 in Chicago

Why Marketers + Marketing Technology Companies Care About Consumer Privacy

As consumer try make sense of rising attention being paid to privacy, we'd like to dispel a few myths and share perspective on how our clients work with us to honor privacy

Hashed Data Protects Consumer Privacy

Hashing algorithms are one example of how we protect consumer privacy.

Megaphone Interview With Silas Ellman, Co-founder and Vice President of RGR Marketing

After the tumultuous year that was 2020, generating high-quality leads has never been more important. But lead generation trends are changing. Sit down with RGR Marketing to learn more.

The Death of the Cookie Doesn’t Mean a Return to Old Ways of Marketing

Gaining a clear view of the consumer’s level of intent at a certain moment and engaging with them accordingly is what makes or breaks a brand’s ability to convert prospects into customers.

Retention Strategies of the Past Are Failing

New data is the fuel that powers microtargeted and personalized marketing, which set up lenders and originators to increasingly thrive when markets shift.

How Big Data is Driving Big Retention in Mortgage

New data sets exist today to enable better identification and personalization of engagements, which didn’t exist previously and that is giving the competitive edge to the first movers.

The Death of the Cookie Should Not be the Death of Personal & Data-Driven Marketing

Without any reliance on cookies or browser-based tracking, innovative marketers are now creating highly personalized and targeted experiences by enhancing their first-party assets

Be a Visionary Marketer

Use behavioral data & meet consumers at exactly the right time: Jornaya’s Activate solution tells CMOs who’s actively shopping, what time of day they’re shopping, and how frequently they're shopping.

Journey Summit on May 18: The Power of Knowing … More About the Latest Marketing Trends

To address these rapidly evolving shifts in marketing, analytics, and compliance, Jornaya is hosting its Spring Journey Summit on May 18, 2021.

Changes in Consumer Shopping Behavior in Auto, Home, Health & Life Insurance

Based on the data in the Jornaya Network and industry discussions, access this article for key trends in auto, home, health, and life insurance.

RIP Third-Party Cookies, Hello First-Party Data Enhancements

Jornaya enhances first-party data, providing critical behavioral inflection points in the consumer’s buying journey.

Lead Quality and Compliance in Insurance

Buying leads from comparison shopping websites, also known as lead sellers, aggregators, or lead generators — brings distinct competitive advantages.

The Orange Kicks Story

Orange Kicks Take LeadsCon by Storm

LeadiD’s #OrangeKicks movement for bringing trust back to lead generation gains momentum among buyers, sellers, aggregators, agencies and third parties

Ways to Convert the Digital Window Shopper Into a Customer

During the webinar with Digital Media Solutions (DMS), How To Engage The Digital Window Shopper, we discussed ways to evolve our marketing strategies to convert digital window shoppers into customers

New Ways to Save on Car Insurance in 2021, From Shopping Tools to Special Discounts

With a surge in online shopping — Americans made 44% more purchases on the internet last year than in 2019 — car insurers are enhancing their digital shopping tools and new sites are launching.

Interest in Homebuying Grew in January

Research by Jornaya found the search for homes nearly doubling early in the new year.