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How Consumer Behavioral Data Can Boost Insurance Sales

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Author #One Jornaya

Jornaya’s insurance market leader, Jeff Piotrowski, shares “How consumer behavioral data can boost insurance sales” with PropertyCasualty360. In the article Jeff explains how enhanced insurance-consumer targeting capabilities result in greater operational efficiency and cost savings, without wasting efforts on consumers who are not shopping. 

The article also appears in the Jan/Feb issue of NU Property & Casualty magazine.

About the Author

Posted by Jornaya: “Winning teams are those that care deeply about one another.” This is a message that Jornaya Founder Ross Shanken reinforced as he shared lessons from one of his favorite books, "The Boys in the Boat." It's a sentiment we take to heart as we embrace #OneJornaya.

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