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How Consumer Behavioral Data Can Boost Insurance Sales

Jornaya’s insurance market leader, Jeff Piotrowski, shares “How consumer behavioral data can boost insurance sales” with PropertyCasualty360. In the article Jeff explains how enhanced insurance-consumer targeting capabilities result in greater operational efficiency and cost savings, without wasting efforts on consumers who are not shopping. 

The article also appears in the Jan/Feb issue of NU Property & Casualty magazine.

About the Author

Posted by Jornaya: “Winning teams are those that care deeply about one another.” This is a message that Jornaya Founder Ross Shanken reinforced as he shared lessons from one of his favorite books, "The Boys in the Boat." It's a sentiment we take to heart as we embrace #OneJornaya.

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