Our new digital era has made it harder than ever for P&C insurers to map the journey of your average insurance customer. Let’s face it: mapping the average insurance customer’s journey is an uphill battle — the number of channels through which you can reach consumers exploded in this new digital age with chat bots, websites, mobile apps, agents, and more.
For insurance marketers to position their companies in a unique, up-to-date, and customer-centric way, they need to have a clear picture of who their customers are, what they’re looking for right now, and how to best serve those customers in the future. Providers must also create a balance between seeking risks and capturing active customers.
In a new article published by PropertyCasualty360, Verisk Marketing Solutions’ market leader for insurance, Jeff Piotrowski, shares the best strategic changes insurers can make to stand out in this new era of digital transformation. These changes include:
Improving the collection and organization of first-party data
Working with reputable third-party partners to improve message relevance
Using consumer preferences to engage with consumers in a safe and personalized way
Ensuring consumer data is properly governed
Read all of Jeff’s insights in the full PC360 article, which you can access here.