Changes in Consumer Shopping Behavior in Auto, Home, Health & Life Insurance

Based on the data in the Jornaya Network and industry discussions, access this article for key trends in auto, home, health, and life insurance.

Lead Quality and Compliance in Insurance

Buying leads from comparison shopping websites, also known as lead sellers, aggregators, or lead generators — brings distinct competitive advantages.

New Ways to Save on Car Insurance in 2021, From Shopping Tools to Special Discounts

With a surge in online shopping — Americans made 44% more purchases on the internet last year than in 2019 — car insurers are enhancing their digital shopping tools and new sites are launching.

COVID-19 Quarantine Boosts Online Car Insurance Shopping

Marketing and rebates helped drive more consumers to comparison shop for car insurance, said Kevin Leslie, Insurance Strategic Marketing Officer, Equifax, and Jaimie Pickles, GM of Insurance,...

The Pulse of Insurance Consumer Shopping: Rapid Heartbeat Detected

In the not too distant future, we’ll likely look back at our present state of affairs and recognize it as one of the biggest land grabs, in terms of market share, in the history of personal lines...

2020 Insurance Trends That Will Shape 2021

What a year 2020 has been for the Insurance industry! We’ve had a front row seat for trends in the insurance consumer buying journey as they develop. As witness to over 1 billion online...

Kissterra & Jornaya Work to Improve Compliance Within the Insurance Consumer Generation Ecosystem

Kissterra, an information technology company that develops tools for insurance and financial data management, has set out to create solutions that stand the test of time. The company’s...

Alcohol, Meat Loaf, and Auto Insurance Comparison Shopping

Consumer shopping activity on comparison shopping websites increased dramatically starting in mid-March and continued at a brisk pace into May and June, according to Jornaya and Equifax.  Read...

How to Identify and React to New Insurance Shopping Behaviors

5 Trends To Better Understand Insurance Consumers

For insurance carriers and agents to stay competitive and relevant, a better understanding of the consumer is essential to send the right message at the right time.

Keeping an Eye on Consumer Privacy

My Life Insurance Buying Journey