During the webinar with Digital Media Solutions (DMS), How To Engage The Digital Window Shopper, we discussed ways to evolve our marketing strategies to convert digital window shoppers into customers
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You won’t want to miss what we have in store for you on May 5 at Journey Summit—the only thought leadership event focused on marketing for auto, education, insurance, and mortgage. 1....
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Adam Grant, Organizational Psychologist, The Wharton School of Business; Bestselling Author; Host: WorkLife, a TED Original Podcast, will present the keynote address at Journey Summit on May...
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Learn MoreTakeaways from LeadsCon Connect to Convert 2019 84% of customers say being treated like a person is a critical factor in winning their business. Leading brands are responding with people-based...
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I’d like to share my personal experiences with a recent major-life purchase (MLP) decision. In 2016, my husband and I bought our first home. Similar to many MLP shoppers, we spent months stalking...
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If you call on SMS consumers, you need to understand and operate within the regulations of the Telephone Consumer Protection Act (TCPA). The act, originally passed in 1991, requires prior express...
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The goal of marketing is pretty simple: communicate with the right person in the right place at the right time. But, to be fair, our jobs as marketers are difficult. The average marketing team is...
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At Journey Summit, Jornaya’s thought leadership event, we learned that marketing to a consumer for a major-life purchase (MLP) comes with a unique set of challenges. The consumer journey often...
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Being a part of the ecosystem that connects consumers with service providers in areas like higher education, lending, insurance, and auto comes with great responsibility. Brands, agencies, lead...
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Sawubona. This greeting in the Zulu tribe literally means: “I see you, you are important to me, and I value you.” Consider that, suggested Seth Godin, entrepreneur and best-selling author, in...
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Join us April 30 to lead the charge at Journey Summit Marketing as we know it is changing—and the exciting part is we’re the ones who get to transform the space. As Seth Godin, one of my...
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With all the recent attention on the misuse of data by behemoth Facebook, it’s easy to understand the concerns about data. In fact, almost three-quarters of consumers in a 2018 SAS survey indicate...
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We are huge fans of Seth Godin here at Jornaya. If you’re a marketer and haven’t been following Seth, you’re missing out! (Digression and shameless plug: Come see Seth at our Journey Summit in...
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I know many people who dread making major-life purchases, like buying a house or a car. They tell me there are too many choices, too many offers, and too much noise. The amount of marketing is...
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There’s an art and a science to so much in life—the mix of the curious and experimental develops us as thinkers, doers, feelers, and innovators. Take marketers as an example. You produce creative...
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LeadsCon Las Vegas 2018 is a wrap! It was packed couple of days at the Paris hotel that left team Jornaya exhilarated about the direction of our industry, and our company. We’d like to thank the...
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We are all part of the digital marketing world, where customers expect brands to anticipate and exceed their needs in real time. For marketers, this means that customer experience is about more...
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For performance marketers, the devil is always in the details. It is not enough to know your ideal customer profile and drive the right leads. Once you have a lead or inquiry, you need to be able...
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Creating a data model to identify your ideal customer is not easy, but it is critical to support successful identity resolution programs. This was the focus of discussion during a session at...
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For those who attended Journey Summit 2017, the focus of the event was looking ahead to the future of digital marketing -moving from leads based marketing to people-based marketing.The sessions...
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