Mortgage Consumer Journey

With 92% of consumers going online first to research mortgage options for their next home purchase, the rate at which lenders recapture customers for their next transaction have hit a 15-year low. Lenders can no longer rely on the same old “late-stage” strategies to identify customers at-risk of leaving to use another lender and expect to recapture them successfully.

Read this report to:

• Get a closer look at the mortgage consumer shopping journey and how marketers are responding with more strategic approaches
• Gain an understanding of how to acquire and leverage that knowledge to dramatically increase your recapture rates
• Understand how data-driven marketers are deploying dynamic people-based marketing strategies by leveraging alternative data sets