Announcing First Party Journeys: Illuminate Consumers Shopping Your Website

Well, now there is a way. Jornaya is excited to introduce First Party Journeys, a new offering that extends the capabilities of our Activate solution to your owned and operated websites.

5 Best Ideas from V!A Philadelphia 2022

We’ve narrowed down five key takeaways from V!A that will spark discussion in your organization.

Verisk Marketing Solutions Previews First Wave of New Product Innovations Resulting from the Integration of Infutor & Jornaya

The V!A Philadelphia 2022 summit marks the first of many opportunities for the combined Jornaya and Infutor entity, Verisk Marketing Solutions, to showcase some of the product enhancements...

Jornaya + Infutor Join Forces as Verisk Marketing Solutions

Today we announced the news that we have acquired Infutor and will integrate the company with Jornaya to create expanded value for all of our customers and partners in the months and years to come.

How Great Data Drives Sales

Jornaya's Insurance Market Leader, Jeff Piotrowski, shares how the pandemic has reshaped the insurance industry with a faster than expected shift to digital due to an unprecedented increase...

How Consumer Behavioral Data Can Boost Insurance Sales

Jornaya’s insurance market leader, Jeff Piotrowski, shares “How consumer behavioral data can boost insurance sales” with PropertyCasualty360.

The Death of the Cookie Doesn’t Mean a Return to Old Ways of Marketing

Gaining a clear view of the consumer’s level of intent at a certain moment and engaging with them accordingly is what makes or breaks a brand’s ability to convert prospects into customers.

The Death of the Cookie Should Not be the Death of Personal & Data-Driven Marketing

Without any reliance on cookies or browser-based tracking, innovative marketers are now creating highly personalized and targeted experiences by enhancing their first-party assets

Ways to Convert the Digital Window Shopper Into a Customer

During the webinar with Digital Media Solutions (DMS), How To Engage The Digital Window Shopper, we discussed ways to evolve our marketing strategies to convert digital window shoppers into customers

Say Goodbye to Personas: Adapting Your Marketing Strategy for Today’s Consumer

Companies are delivering personalized experiences with more robust customer data – intelligent data that provides a broad view of shopping behavior.

The Pandemic’s Impact on Consumer Shopping Behavior in Mortgage & Real Estate

The job of a mortgage professional is to help consumers when and how they need. This is especially important in the current crisis as the behaviors of both consumers and those in the housing...

70% YoY Growth of Jornaya’s Network Results in Increased Value for all Partners

Network effects have been a core foundation of our business since 2011 when the first LeadiD was generated. Our early partners and customers knew that as our network grew over time, the...

How to Identify and React to New Insurance Shopping Behaviors