The Death of the Cookie Should Not be the Death of Personal & Data-Driven Marketing

Without any reliance on cookies or browser-based tracking, innovative marketers are now creating highly personalized and targeted experiences by enhancing their first-party assets

Ways to Convert the Digital Window Shopper Into a Customer

During the webinar with Digital Media Solutions (DMS), How To Engage The Digital Window Shopper, we discussed ways to evolve our marketing strategies to convert digital window shoppers into customers

Say Goodbye to Personas: Adapting Your Marketing Strategy for Today’s Consumer

Companies are delivering personalized experiences with more robust customer data – intelligent data that provides a broad view of shopping behavior.

How to Identify and React to New Insurance Shopping Behaviors