Ross Shanken, CEO & Founder of Jornaya, writes about creating exceptional customer experience (CX) in this MarTech Series Article. Access it today to read how to:
- Develop a customer gen mentality that focuses on personalizing marketing efforts: Concentrate on providing what the customer needs when they need it to make the experience exceptional.
- Create great CX: Gain a wider view of the customer journey through the right data. The ability to use both demographic and behavioral data to better gauge your customers and their journeys is imperative—and data-as-a-service (DaaS) companies are enabling brands to utilize consumer data to learn how to make CX better.