The following is an excerpt from the article 3 Ways to Use Behavioral Data to Improve Consumer Experience, which appeared in ThinkAdvisor. Click here to read the full article.
When it comes to creating a positive consumer experience, there are a variety of tools for agents to choose from and some may be paralyzed by the choices — or waste time cycling through to find the best tools. However, building a truly great customer experience starts with one fundamental input: behavioral data.
Here are three ways you can use behavioral data to provide a superior consumer experience for the insurance shopper.
- Customer journey mapping
- Segment for success
- Timing matters