Skip to main content

Jornaya

Home
- As Seen in
- Press Release
- Our Mission
- About
- Solutions
- Support

Recent Searches

Share this Post

Share on facebook
Share on twitter
Share on linkedin
Share on email

Behavioral Data & Insights

Home
Behavioral Data & Intelligence
How to Use Behavioral Data & Insights to Drive Marketing ROI

How to Use Behavioral Data & Insights to Drive Marketing ROI

Published Date December 17, 2020

Previous Article

Better Understand the Homebuyers Journey With New Enhancements to Our Activate Platform

Buying a house is one of—if not the—biggest major-life purchase (MLP) decision for consumers. There’s a flood of decisions to make related to the purchase itself, as well as numerous financial...
Next Article

Jornaya Upgrades Its Behavioral Data Tool

This story originally ran in MediaPost’s Email Marketing Daily. Read the full article here. Behavioral data firm Jornaya has updated its Activate tool and is now offering it under the name...

Other content in this Stream

1 day ago
5 Best Ideas from V!A Philadelphia 2022

We’ve narrowed down five key takeaways from V!A that will spark discussion in your organization.

Read Article
23 days ago
How Behavioral Data Powers Modern Mortgage Marketing

Jornaya’s Banking & Mortgage Market Leader, Natalie Mullen, illustrates the value in harnessing behavioral data to reach homebuyers with the right message at the right time in their homebuying journey

Read Article
4 months ago
Navigating Global Compliance and Consumer Privacy

The alphabet soup of international consumer privacy and data protection continues to evolve at a pace that is hard to keep up with.

Read Article
4 months ago
Jornaya + Infutor Join Forces as Verisk Marketing Solutions

Today we announced the news that we have acquired Infutor and will integrate the company with Jornaya to create expanded value for all of our customers and partners in the months and years to come.

Read Article
10 months ago
Managing Your Pipeline Should Be a Priority

Data can help identify the best leads and the most likely loans to close. Read about enhancing first-party data, leveraging consumer behavioral data, and being the first to engage.

Read Article
about 1 year ago
Consumer Behavior Insider May 2021

Our Consumer Behavior Insider report provides a better understanding of the shifts and trends in consumer shopping behavior across Insurance, Mortgage, Real Estate, Home Services, Education & Jobs.

Read Flipbook
about 1 year ago
The Death of the Cookie Doesn’t Mean a Return to Old Ways of Marketing

Gaining a clear view of the consumer’s level of intent at a certain moment and engaging with them accordingly is what makes or breaks a brand’s ability to convert prospects into customers.

Read Article
about 1 year ago
How Big Data is Driving Big Retention in Mortgage

New data sets exist today to enable better identification and personalization of engagements, which didn’t exist previously and that is giving the competitive edge to the first movers.

Read Article
about 1 year ago
Journey Summit Panel Session - Tools & Strategies to Enhance First-Party Data

Working with a data intelligence organization can help you safely and securely create more value from first-party data.

Watch Video
about 1 year ago
The Death of the Cookie Should Not be the Death of Personal & Data-Driven Marketing

Without any reliance on cookies or browser-based tracking, innovative marketers are now creating highly personalized and targeted experiences by enhancing their first-party assets

Read Article
about 1 year ago
Be a Visionary Marketer

Use behavioral data & meet consumers at exactly the right time: Jornaya’s Activate solution tells CMOs who’s actively shopping, what time of day they’re shopping, and how frequently they're shopping.

Read Article
almost 2 years ago
Making the Most of Behavioral Data in Your Marketing

Despite the rapid increases in MarTech data tools, marketers still struggle to identify in-market consumers and align their messages with the customer journey. But, with the right data sources and...

Read Article
What is Jornaya Activate?

Watch Video
over 1 year ago
Say Goodbye to Personas: Adapting Your Marketing Strategy for Today’s Consumer

Companies are delivering personalized experiences with more robust customer data – intelligent data that provides a broad view of shopping behavior.

Read Article
over 2 years ago
Gain a Deeper Understanding of Your Customers & Prospects With Activate’s Newest Behavioral Data Points

Any major life purchase (MLP) journey, whether it be shopping for a home, mortgage, insurance, car, or degree, requires a great deal of research and consideration. Consumers today have...

Read Article
about 2 years ago
Convert In-market Consumers With Behavioral Data, Even in Uncertain Times

Convert In-market Consumers With Behavioral Data, Even in Uncertain Times

Read Article
about 2 years ago
Total Economic Impact of Jornaya Activate & Behavioral Data in Marketing

Data and insights from Jornaya’s Activate solution can significantly increase acquisition, retention, and cross-sell efforts.

Read Flipbook
almost 3 years ago
Better Understand the Homebuyers Journey With New Enhancements to Our Activate Platform

Buying a house is one of—if not the—biggest major-life purchase (MLP) decision for consumers. There’s a flood of decisions to make related to the purchase itself, as well as numerous financial...

Read Article
over 1 year ago
Jornaya Upgrades Its Behavioral Data Tool

This story originally ran in MediaPost’s Email Marketing Daily. Read the full article here. Behavioral data firm Jornaya has updated its Activate tool and is now offering it under the name...

Read Article
over 1 year ago
Behavioral Data Will Shape 2021

2020 forced marketers to be more agile and adaptable. It challenged new ways of thinking and helped us develop a better understanding of consumer shopping behavior. We learned that behavioral...

Read Article

Return to Home

Terms and Policies DO NOT SELL MY PERSONAL INFORMATION © 2022 Jornaya | Made with ♥ in Philadelphia, PA

Jornaya is a Verisk business