Below is an excerpt from an article that appeared in AutoSuccess. Read the full version here.
While there’s uncertainty in the industry, it’s not a time to be absent from the market. Dealers can embrace this as an opportunity to help customers and prospects while their attention and focus are high. While most consumers are in a money-saving mode, they also have more time to research and compare the best offers.
It’s now key to take advantage of every tool available to find people who are actually looking to buy a vehicle and stop spending resources on convincing people who have no actual intention or ability to buy. Read about ways to revisit the leads and gain a better understanding of the buying journey.