How Behavioral Data Powers Modern Mortgage Marketing
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Everything you need to know about using behavioral data & insight to improve your marketing intelligence
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Navigating Global Compliance and Consumer Privacy
The alphabet soup of international consumer privacy and data protection continues to evolve at a pace that is hard to keep up with.
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Jornaya + Infutor Join Forces as Verisk Marketing Solutions
Today we announced the news that we have acquired Infutor and will integrate the company with Jornaya to create expanded value for all of our customers and partners in the months and years to come.
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Activate: Giving you the power to know more about your consumers' daily shopping behavior
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Managing Your Pipeline Should Be a Priority
Data can help identify the best leads and the most likely loans to close. Read about enhancing first-party data, leveraging consumer behavioral data, and being the first to engage.
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Consumer Behavior Insider May 2021
Our Consumer Behavior Insider report provides a better understanding of the shifts and trends in consumer shopping behavior across Insurance, Mortgage, Real Estate, Home Services, Education & Jobs.
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The Death of the Cookie Doesn’t Mean a Return to Old Ways of Marketing
Gaining a clear view of the consumer’s level of intent at a certain moment and engaging with them accordingly is what makes or breaks a brand’s ability to convert prospects into customers.
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How Big Data is Driving Big Retention in Mortgage
New data sets exist today to enable better identification and personalization of engagements, which didn’t exist previously and that is giving the competitive edge to the first movers.
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Journey Summit Panel Session - Tools & Strategies to Enhance First-Party Data
Working with a data intelligence organization can help you safely and securely create more value from first-party data.
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The Death of the Cookie Should Not be the Death of Personal & Data-Driven Marketing
Without any reliance on cookies or browser-based tracking, innovative marketers are now creating highly personalized and targeted experiences by enhancing their first-party assets
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Be a Visionary Marketer
Use behavioral data & meet consumers at exactly the right time: Jornaya’s Activate solution tells CMOs who’s actively shopping, what time of day they’re shopping, and how frequently they're shopping.
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Making the Most of Behavioral Data in Your Marketing
Despite the rapid increases in MarTech data tools, marketers still struggle to identify in-market consumers and align their messages with the customer journey. But, with the right data sources and...
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What is Jornaya Activate?
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Say Goodbye to Personas: Adapting Your Marketing Strategy for Today’s Consumer
Companies are delivering personalized experiences with more robust customer data – intelligent data that provides a broad view of shopping behavior.
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Gain a Deeper Understanding of Your Customers & Prospects With Activate’s Newest Behavioral Data Points
Any major life purchase (MLP) journey, whether it be shopping for a home, mortgage, insurance, car, or degree, requires a great deal of research and consideration. Consumers today have...
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Convert In-market Consumers With Behavioral Data, Even in Uncertain Times
Convert In-market Consumers With Behavioral Data, Even in Uncertain Times
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Total Economic Impact of Jornaya Activate & Behavioral Data in Marketing
Data and insights from Jornaya’s Activate solution can significantly increase acquisition, retention, and cross-sell efforts.
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Better Understand the Homebuyers Journey With New Enhancements to Our Activate Platform
Buying a house is one of—if not the—biggest major-life purchase (MLP) decision for consumers. There’s a flood of decisions to make related to the purchase itself, as well as numerous financial...
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How to Use Behavioral Data & Insights to Drive Marketing ROI
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Jornaya Upgrades Its Behavioral Data Tool
This story originally ran in MediaPost’s Email Marketing Daily. Read the full article here. Behavioral data firm Jornaya has updated its Activate tool and is now offering it under the name...
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Behavioral Data Will Shape 2021
2020 forced marketers to be more agile and adaptable. It challenged new ways of thinking and helped us develop a better understanding of consumer shopping behavior. We learned that behavioral...
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