Consumer Behavior Insider May 2021
Our Consumer Behavior Insider report provides a better understanding of the shifts and trends in consumer shopping behavior across Insurance, Mortgage, Real Estate, Home Services, Education & Jobs.
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Everything you need to know about using behavioral data & insight to improve your marketing intelligence
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The Death of the Cookie Doesn’t Mean a Return to Old Ways of Marketing
Gaining a clear view of the consumer’s level of intent at a certain moment and engaging with them accordingly is what makes or breaks a brand’s ability to convert prospects into customers.
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How Big Data is Driving Big Retention in Mortgage
New data sets exist today to enable better identification and personalization of engagements, which didn’t exist previously and that is giving the competitive edge to the first movers.
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Activate 3.0: Giving you the power to know more about your consumer’s behavior
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Journey Summit Panel Session - Tools & Strategies to Enhance First-Party Data
Working with a data intelligence organization can help you safely and securely create more value from first-party data.
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The Death of the Cookie Should Not be the Death of Personal & Data-Driven Marketing
Without any reliance on cookies or browser-based tracking, innovative marketers are now creating highly personalized and targeted experiences by enhancing their first-party assets
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Be a Visionary Marketer
Use behavioral data & meet consumers at exactly the right time: Jornaya’s Activate solution tells CMOs who’s actively shopping, what time of day they’re shopping, and how frequently they're shopping.
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Making the Most of Behavioral Data in Your Marketing
Despite the rapid increases in MarTech data tools, marketers still struggle to identify in-market consumers and align their messages with the customer journey. But, with the right data sources and...
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What is Jornaya Activate?
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Say Goodbye to Personas: Adapting Your Marketing Strategy for Today’s Consumer
Companies are delivering personalized experiences with more robust customer data – intelligent data that provides a broad view of shopping behavior.
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Gain a Deeper Understanding of Your Customers & Prospects With Activate’s Newest Behavioral Data Points
Any major life purchase (MLP) journey, whether it be shopping for a home, mortgage, insurance, car, or degree, requires a great deal of research and consideration. Consumers today have...
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Convert In-market Consumers With Behavioral Data, Even in Uncertain Times
Convert In-market Consumers With Behavioral Data, Even in Uncertain Times
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Total Economic Impact of Jornaya Activate & Behavioral Data in Marketing
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Better Understand the Homebuyers Journey With New Enhancements to Our Activate Platform
Buying a house is one of—if not the—biggest major-life purchase (MLP) decision for consumers. There’s a flood of decisions to make related to the purchase itself, as well as numerous financial...
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How to Use Behavioral Data & Insights to Drive Marketing ROI
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Jornaya Upgrades Its Behavioral Data Tool
This story originally ran in MediaPost’s Email Marketing Daily. Read the full article here. Behavioral data firm Jornaya has updated its Activate tool and is now offering it under the name...
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Behavioral Data Will Shape 2021
2020 forced marketers to be more agile and adaptable. It challenged new ways of thinking and helped us develop a better understanding of consumer shopping behavior. We learned that behavioral...
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Jornaya Releases Activate 3.0: The Next Generation of Consumer Behavioral Data & Insights
CONSHOHOCKEN, Pa., Nov. 18, 2020 /PRNewswire/ — Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, today...
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Understanding the Insurance Consumer Journey
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Understanding the Mortgage Consumer Journey
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The Pandemic’s Impact on Consumer Shopping Behavior in Mortgage & Real Estate
Jornaya’s Head of Consumer Finance Mike Eshelman and Chief Marketing Officer Rich Smith discussed consumer shopping trends and the impacts on the housing industry during HousingWire Annual 2020. They
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