The Buyer Journey: How an Outside-In View Drives Acquisition & Conversion
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Know more about the banking consumer buying journey
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Total Economic Impact of Jornaya Activate & Behavioral Data in Marketing
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Understanding the Mortgage Consumer Journey
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How to Use Behavioral Data & Insights to Drive Marketing ROI
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Switching off the Cruise Control
As Executive Vice President - National Retail for Gold Star Mortgage Financial Group, Eric Mitchell has helped to attract, develop, and employ the highest caliber mortgage professionals and...
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2019 Mortgage Consumer Journey
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About Jornaya's Mortgage & Banking Offerings
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COVID-19 Has Forever Changed How Consumers Shop for a Home, and the Value of Leads
The pandemic has changed everything. We no longer shop for groceries, clothes or TVs as we did in March. The same is true of home shopping. And we may never go back to the old ways. “Consumer...
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A Tale of Two Lenders Pt.2 w/ guest Jeff Piotrowski
When banks compete, Jeff wins! Join Mike Eshelman, Head of Consumer Finance at Jornaya, as he talks with colleague Jeff Piotrowski, Senior Director at Jornaya, about his experience filling out a...
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A Tale of Two Lenders Pt. 1 w/ guest Jeff Piotrowski
Digital mortgages weren’t prominent in the industry 7 years ago, which was the last time Jornaya’s Head of Consumer Finance Mike Eshelman went through the process. A lot has changed since and the...
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Getting the Most out of Your MarTech Stack With Jornaya Activate
Building an effective marketing technology stack has been a challenge for marketers since we began using technology to improve our efforts. With more than 8,000 solutions to choose from, deciding...
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What is TCPA and Why is it So Confusing w/ guest Eric Troutman
The Telephone Consumer Protection Act (TCPA) is by far one of the most confusing laws to hit our ecosystem. It requires prior express written consent for non-emergency autodialed, prerecorded, or...
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Data Powers Marketing Campaigns
Mike Eshelman, Head of Consumer Finance, and Jeremy Bowling, National Sales Manager, Union Home Mortgage, write about the use of data to improve the customer experience in the September issue of...
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Putting Others First w/ guest Dale Vermillion, Award-winning Trainer, Acclaimed Speaker, and Author
In 2004, Dale Vermillion took what would be a life-changing trip to India. There he confronted extreme poverty, orphaned children, and a neglected nation. Determined to do his part, he returned...
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Adapting to the New Consumer Journey w/ guest Alec Hanson
The path to the consumer is varied now more than ever before—and while the COVID-19 pandemic may be driving this change, it's part of an evolution that’s been underway for some time. Join Jornaya...
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Consumer Privacy Will Dominate Future Headlines
This article in National Mortgage News outlines steps to ensure your organization is truly honoring the consumer.
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Lead and Loan Management During Coronavirus w/ guest Scott Payne
It’s a crazy time in the mortgage industry. Because of COVID-19, much of the country is under a quarantine but lenders can’t stop in their tracks. Join Jornaya's Head of Consumer Finance Mike...
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