Data Privacy in Automotive: How the CCPA Will Impact the Industry

Below is an excerpt from an article that originally appeared in F&I Showroom. Read the full article here. As if we don’t live in interesting enough times, we now exist in a marketplace...

The Power of When: Reaching the Right Consumer at the Right Time

The key element in marketing is when, especially now. Send the wrong message at the wrong time and your marketing efforts are useless. Worse, an ill-timed offer could mean losing that...

Economic Recovery Begins with Behavior

This is an excerpt from the article that was originally published in Auto Dealer Today. Read the full article here As of this writing, the auto market appears to be showing signs of...

Convert In-market Consumers With Behavioral Data, Even in Uncertain Times

Convert In-market Consumers With Behavioral Data, Even in Uncertain Times

Consumer Online Shopping Activity: Current State of Insurance, Mortgage & Auto

As marketers continue to adjust to the new business as usual, we are working with them to better understand how consumer behavior is trending. Companies are very interested in staying well...

Data Privacy for Dealers: A Closer Look at CCPA

Start Using the Right Data to Target Customers

Behavioral Marketing for the Major-Life Purchase: Automotive

Behavior Never Lies: Get to Know Your Customers Better

I was recently able to take a look at the data two of the largest marketing data providers in the U.S. have on me—and boy do they have an incorrect picture of me. According to them, I’m Hispanic...

Behavioral Data & Artificial Intelligence: The Keys to Marketing Personalization

Race to the Finish: Winning in Automotive With Behavioral Data

Newly available behavioral data is opening up an unprecedented world of possibilities for truly effective 1:1 marketing in automotive. For years, the industry has relied on demographic and...