How to Identify and React to New Insurance Shopping Behaviors

5 Trends To Better Understand Insurance Consumers

For insurance carriers and agents to stay competitive and relevant, a better understanding of the consumer is essential to send the right message at the right time.

3 Ways to Use Behavioral Data to Improve Consumer Experience

Keeping an Eye on Consumer Privacy

Taking Privacy Seriously in the New CCPA Era

Agents who take consumer privacy seriously have more satisfied and loyal customers.

The Benefits of Switching From Lead Gen to Customer Gen

The Insurance Lead Ecosystem

Buyers and sellers all gain by being able to transact leads using a single, trusted currency; it creates valuable consumer experiences. Read this article in Insurance Thought Leadership by...

Marketers Bringing Action to Big Data

Jaimie Pickles, GM of Insurance, writes about how marketers are able to see moments on a customer’s digital buying journey, but that the key is to connect those moments and see the whole process...

Insurers Grappling With NY Cybersecurity Regs; More States To Follow

Jaimie Pickles, GM of Insurance, is quoted in an Insurance News Net article about NY cybersecurity regulations.

How Leading Organizations Identify Active Buyers … Before They Submit a Lead

Understanding the journey that customers take as they shop, research, and make purchases is essential for marketers to be able to optimize their marketing spend and create the best possible...

How Insights-Driven Insurance Marketers Can Drive Transformation and Gain a Competitive Advantage

Over the past year, Jornaya’s insurance team has participated in a number of insurance industry events and one topic continues to be top of mind for insurance marketers: the transformation of...

In the CMO’s Suite: Driving Growth in the Insurance Industry Amidst all the Chaos and Innovation (Part 2)

The insurance industry continues to evolve as consumer trends, technology and compliance all impact the way that insurance is bought, sold and serviced. To help offer some clarity as to the trends...

In the CMO’s Suite: Driving Growth in the Insurance Industry Amidst All the Chaos and Innovation

The insurance industry continues to evolve as consumer trends, technology and compliance all impact the way that insurance is bought, sold and serviced. To help offer some clarity as to the trends...

Part 3: What’s in store for Performance Marketers in the Insurance Industry – Intelligence from the Life Insurance Segment

The insurance industry continues to evolve as consumer trends, technology and compliance all impact the way that insurance is bought, sold and serviced. To help offer some clarity as to the trends...

Part 2: What’s in store for Performance Marketers in the Insurance Industry – Intelligence from the Property & Casualty Segment

The insurance industry continues to evolve as consumer trends, technology and compliance all impact the way that insurance is bought, sold and serviced. To help offer some clarity as to the trends...

Part 1: What’s in store for Performance Marketers in the Insurance Industry – Intelligence from the Health Insurance Segment

The insurance industry continues to evolve as consumer trends, technology and compliance all impact the way that insurance is bought, sold and serviced. To help offer some clarity as to the trends...

Looking Ahead to the Upcoming Insurance Technology and Marketing Conferences

It is an interesting time of year for us here at Jornaya. Last month’sDig-In conferencehad a lot of great discussion around the need for digital transformation, innovation and optimization from an...

Jornaya’s Insights from the DigIn 2017 Conference

The Dig-In: Digital Future of Insurance conference was held recently in Austin, TX, and for the more than 700 attendees the major themes of the conference were transformation, innovation and...

Your Phone is Ringing, So There’s No TCPA Risk…Right?!?

When a brand leverages a call center to get consumers on the phone and deliver warm transfers, how does the brand know that the consumer gave consent to be called and that there is proof of...