What is Jornaya Activate?
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Discover how Jornaya Activate gives you the power to know more about your consumer's behavior
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Consumer Behavior Insider February 2021
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Activate 3.0: Giving you the power to know more about your consumer’s behavior
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Say Goodbye to Personas: Adapting Your Marketing Strategy for Today’s Consumer
Companies are delivering personalized experiences with more robust customer data – intelligent data that provides a broad view of shopping behavior.
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Total Economic Impact of Jornaya Activate & Behavioral Data in Marketing
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Making the Most of Behavioral Data in Your Marketing
Despite the rapid increases in MarTech data tools, marketers still struggle to identify in-market consumers and align their messages with the customer journey. But, with the right data sources and...
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Jornaya Activate Data Sheet
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How to Use Behavioral Data & Insights to Drive Marketing ROI
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The Future of Behavioral Data: Jornaya Activate 3.0
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Hashing FAQs and Examples
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A Tale of Two Lenders Pt.2 w/ guest Jeff Piotrowski
When banks compete, Jeff wins! Join Mike Eshelman, Head of Consumer Finance at Jornaya, as he talks with colleague Jeff Piotrowski, Senior Director at Jornaya, about his experience filling out a...
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Using Behavioral Data to Drive Better Customer Experiences
Growth and competition in the digital landscape has caused many marketers to bury their consumers in ill-timed messages, inundating them with potentially unwanted information and unneeded choices....
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Insurance Consumer Shopping Behavior Insights
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Behavioral Data Will Shape 2021
2020 forced marketers to be more agile and adaptable. It challenged new ways of thinking and helped us develop a better understanding of consumer shopping behavior. We learned that behavioral...
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Leveraging Behavioral Data in the Automotive Customer Journey
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Understanding the Mortgage Consumer Journey
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Getting the Most out of Your MarTech Stack With Jornaya Activate
Building an effective marketing technology stack has been a challenge for marketers since we began using technology to improve our efforts. With more than 8,000 solutions to choose from, deciding...
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Product Update: Advancing New Consumer Insights & Improving User Experience
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Homebuyer Journey with Jornaya Activate
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The Pandemic’s Impact on Consumer Shopping Behavior in Mortgage & Real Estate
Jornaya’s Head of Consumer Finance Mike Eshelman and Chief Marketing Officer Rich Smith discussed consumer shopping trends and the impacts on the housing industry during HousingWire Annual 2020. They
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Understanding the Insurance Consumer Journey
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