Here’s What You Can Expect From Jornaya in 2020 and Beyond
While we won’t be zooming to work in flying cars or coming home to dinner prepared by a robot butler, 2020 will be exciting. Here’s what you can expect from Jornaya in 2020 and beyond:
- WIDER VIEW OF THE CONSUMER: The right data source will provide you with a complete look at the consumer’s journey. The highest performing organizations are working with us to add behavioral data sets to their customer workflows to help them deliver better customer engagements.
- ENHANCED PRIVACY & COMPLIANCE: Increased privacy and compliance regulations are an opportunity to help the entire marketing ecosystem. We recently extended our compliance product suite to assist companies in meeting the requirements of TCPA, CCPA, as well as any future state and federal regulations.
- EXCEPTIONAL CUSTOMER EXPERIENCES: At Jornaya, we’re helping major-life purchase marketers create great customer experiences. We have a simple framework that can help guide marketers to create better customer experiences.
- DEEPER PARTNERSHIPS: We work with the lead generation industry as they’re in a perfect position to contribute dynamic datasets, With literally hundreds of new data points available to the marketer, it’s now possible to add in behavioral, engagement, and intent metrics raising the bar to get the precise value of every lead.
- SMARTER & SAFER INTERACTIONS: We capture journey behaviors in a manner that doesn’t require any sensitive customer data to be shared. We help marketers connect behaviors to their efforts to time and tailor messaging better.
- TRENDS & THOUGHT LEADERSHIP: Journey Summit provides a forum for marketing, analytics, and compliance leaders from major-life purchase industries to discuss current topics and the latest trends. Take $200 off the registration fee with coupon code SAVE.