The Death of the Cookie Doesn’t Mean a Return to Old Ways of Marketing

Gaining a clear view of the consumer’s level of intent at a certain moment and engaging with them accordingly is what makes or breaks a brand’s ability to convert prospects into customers.

The Death of the Cookie Should Not be the Death of Personal & Data-Driven Marketing

Without any reliance on cookies or browser-based tracking, innovative marketers are now creating highly personalized and targeted experiences by enhancing their first-party assets

Journey Summit on May 18: The Power of Knowing … More About the Latest Marketing Trends

To address these rapidly evolving shifts in marketing, analytics, and compliance, Jornaya is hosting its Spring Journey Summit on May 18, 2021.

Changes in Consumer Shopping Behavior in Auto, Home, Health & Life Insurance

Based on the data in the Jornaya Network and industry discussions, access this article for key trends in auto, home, health, and life insurance.

Lead Quality and Compliance in Insurance

Buying leads from comparison shopping websites, also known as lead sellers, aggregators, or lead generators — brings distinct competitive advantages.

Ways to Convert the Digital Window Shopper Into a Customer

During the webinar with Digital Media Solutions (DMS), How To Engage The Digital Window Shopper, we discussed ways to evolve our marketing strategies to convert digital window shoppers into customers

New Ways to Save on Car Insurance in 2021, From Shopping Tools to Special Discounts

With a surge in online shopping — Americans made 44% more purchases on the internet last year than in 2019 — car insurers are enhancing their digital shopping tools and new sites are launching.

Interest in Homebuying Grew in January

Research by Jornaya found the search for homes nearly doubling early in the new year.

An Evolution in Consumer Behavior Identification and Classification: The Latest Release of Jornaya’s Activate

What if you could identify consumers who are in-market on a purchase journey for your products or services? I’m talking about specific journeys such as those searching for a new home purchase,...

Getting the Most out of Your MarTech Stack With Jornaya Activate

Building an effective marketing technology stack has been a challenge for marketers since we began using technology to improve our efforts. With more than 8,000 solutions to choose from, deciding...

Action & Ambition Podcast With Jornaya CEO Ross Shanken

Welcome to another episode of Action & Ambition with your host, Andrew Medal. Today’s guest is Ross Shanken CEO of Jornaya.

Leading the Digital Transformation in 2021

Today’s borrowers expect fast, efficient, error-free mortgage lending. As a result, lenders are turning to data intelligence and technology to prepare them for the future. Join Jornaya Head of...

Quantum 3 Media Puts Compliance at Forefront of their Contact Strategy

Quantum 3 Media (“Q3M”), a leading direct-to-consumer marketing and insurance agency, places compliance at the core of its business.  In doing so, they have implemented the Jornaya platform to...

Pandemic, Privacy and the CX: What to prioritize in 2021